This is the second Rimmel Foundation out of the three I can review for you. Rimmel actually has four foundations out but one, the Rimmel wake me up, isn’t available in the United States. This one is marketed as a perfect match foundation and I have to say it matched me perfectly. I love this. It applies best with a wet beauty blender although a brush works too although not as well. It’s a medium to full finish and it lasts about six to seven and a half hours. It is a pour out which is the most common type of foundation bottle, but it’s more sanitary than a paddle and you can buy pumps on Amazon if you need to. I really would recommend this.